To plunge the audience into the singular world of Boris Vian’s best-selling novel, “L’écume des jours” and create a buzz around Michel Gondry’s film version upon its release.
We rolled out a transmedia project using social networks and an interactive website that plunged each visitor into the author’s poetic world. Facebook and Twitter profiles were created, bringing imaginary characters from the film’s odd atmosphere. This transversal approach was accompanied by two applications on Deezer and Facebook.
60,000 visitors to site
31,000 fans on Facebook
10,000 Deezer users
115,000 views on Youtube!
And one Mix Award for the campaign!