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PROXIMUS ALBUM RED DEVILS

PROXIMUS

A UNIQUE SOUVENIR OF THE WORLD CUP

  • The challenge
To offer an original Belgacom gift to all Red Devil supporters during the world cup.
 
  • Our approach
We developed a platform with an interface for mobiles that could create entirely personalised photo albums. Match after match, you could capture the moments you shared with your family or amongst friends and so create unique souvenir of the world cup!
 
  • Result
More than 10,000 albums were created online, with more than 280,000 interactions with surfers on Facebook!
 
Watch the showreel!

Related expertises
  • Digital strategy
  • Digital activations
  • Digital campaigns
  • Social media
  • Mobile platforms
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