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PROXIMUS FINGER SPRINT

PROXIMUS

ARE YOUR FINGERS WARM? 1, 2, 3... GO!

  • The challenge
To develop a game concept that offers tickets to the Memorial Van Damme sports event thanks to Belgacom, sponsor of the event.
 
  • Our approach
We developed the idea of the 'Finger Sprint': a game for mobiles that lets you run the 100m… using your fingers!
 
  • Results
The game proved very popular and was a major success and is still seeing lots of racing, just for the fun!

www.belgacomsprint.be

Related expertises
  • Digital strategy
  • Digital activations
  • Digital campaigns
  • Mobile platforms
Creating a mobile internet site that was very easy to use was a major technical and ergonomic challenge.