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HERTA My Herta Jar

HERTA

A tasty digital activation

  • THE CHALLENGE
Promote Herta’s delicatessen range
 
  • OUR APPROACH
To be perfectly coherent with the brand’s baseline (‘The taste of simple things’) that aims at promoting healthy, tasty food, we developed the My Herta Jar action.
 
It’s a gourmet concept that enables each person to discover the jar that suits them most through a mini personality test. Each participation is rewarded by a recipe, a shopping list and an e-coupon of 1 euro.
 
From the concept to putting the site online, not forgetting the creation of all the promotional visuals, everything was developed and designed from A to Z by the agency.

Related expertises
  • Digital strategy
  • Digital activations
  • Digital campaigns
  • Social media
  • Mobile platforms